Unfortunately, there isn’t really one thing that you can do to be a good online marketer — there are many. You have to know your audience, you have to be watching the trends and you have to be able to problem solve. And that's just scratching... (Read More)

The countdown has begun for people to finally get their hands—more specifically wrists—on the Apple Watch. Thousands of people have already pre-ordered the new device and many more will line up outside of Apple Stores across the world. It is... (Read More)

Can you guess what the most underutilized online marketing tool is? It’s Email! The most ironic thing about it however, is that Email Marketing can be the most effective tool to get messages to your audience. This is especially true if you are... (Read More)

Marketing has come a long way. Instead of trying to be the loudest in the room and making sure you're screeching like a carnival barker, sending one message to the whole world, you can be where your target audience is and customize your message for... (Read More)

Losing respect — and potential customers — is frighteningly easy online. Sadly unprofessional content and pages are all too common on social media. Imagine showing up to an interview only half dressed, and how inappropriate and unprofessional... (Read More)

Twitter is its own animal in the social media world. It has its own schedule and needs. Here are some things you may not know about Twitter: An hour is a key time when it comes to Twitter. A tweet has a lifetime of about an hour. This is the... (Read More)

Small businesses know they need to be on social media, but often don't have a dedicated staffer who knows online marketing. All too often, it falls to a random person who has to figure things out as they go along! Clearly this isn't the best... (Read More)

It's the constant struggle of an email marketer — how to get them to open your email and actually pay attention. And a new time management approach called "inbox zero" is making it simultaneously simpler, and more difficult. This email... (Read More)

Most businesses see the importance of social media, but don’t have the time or the resources to conquer them all. Here's a little cheat sheet: Facebook Everyone should be on Facebook, no matter what field of business you're in. It has the... (Read More)