It’s the secret sauce for savvy marketers.
And yet, the impact of Facebook advertising may be underestimated by businesses, according to data released today by Social5 Research and Development.
Why? Because businesses that invest in... (Read More)
Ever thought of the IRS as being socially savvy? Although it may be a stretch for a government agency that hasn't posted on Facebook — well, ever — there are some lessons we can learn from the way the Internal Revenue Service is connecting with... (Read More)
Has Twitter left you dazed and confused? Are you perplexed by how to engage with potential customers in 140 characters?
We’ve got 5 strategies that you can implement right away to add a heap of high-quality followers to your Twitter... (Read More)
There’s no mistaking this trend line.
The number of businesses paying for Facebook advertising surged by an astounding 50% last year as brands turn to paid placement to better compete on the world’s most-popular social channel, according to... (Read More)
If you’re a small business owner, social media is a must these days. It’s an ideal way to have meaningful conversations with customers that go beyond transactions into long-lasting relationships.
But what if you’re an introvert and social... (Read More)
Each social media channel allows a customized profile, banner or background image. If you’re not using branded imagery, you’re missing out on a powerful way to magnify your brand.
Bad imagery – that’s improperly sized, of poor quality or... (Read More)
What if you could give your SEO a boost, reach new audiences and expand your authority – all at once, using something you already have?
That’s the power of repurposing your content.
Content creation takes time. Since time is always a... (Read More)
Google “social media tips,” and you’ll find a lot of valuable information about how to be successful in social media. Things like tailoring your content to each platform (no cat videos on LinkedIn, please!), posting consistently and responding... (Read More)
Social media requires a range of skills: writing, SEO, analytics, project management and image creation.
Of all of these, writing is really the key to social media success. Great copy is what sparks dialogue, inspires sharing and drives... (Read More)