You’ve probably been hearing a lot about Periscope lately. It’s taken the online world by storm. The gist of it is, if you’ve got a smartphone, Internet access and an app, you can broadcast live video to the world. Just point your phone at... (Read More)

Crafting together the perfect email to send to your large list of subscribers can be intimidating. Saying just the right thing, making it look perfect and everything in between takes a lot of work and it can be frustrating when your open rate is... (Read More)

You’ve got an event coming up, and you want to fill every seat. How do you throw a champagne event on a beer budget? With social media! Here’s how.  Have a unique, event-specific hashtag. The key here is to research it first. You... (Read More)

We hear a lot about the negative effects of social media—information overload, more time online and less time face-to-face, smartphone addiction, millennials with no social skills, etc. What about the positive benefits? Social media isn’t... (Read More)

With only a 140 characters or a couple lines of text, getting a social media post perfect is important. It can be easy to just throw something together and forget about it. This tends to be most people’s social media strategy and sadly, it’s not... (Read More)

What do you think the most important part of a Facebook post is: the eloquently written text, the beautiful picture or the link? If you picked the beautiful picture you're right. It makes sense if you think about it. What catches your attention... (Read More)

Have you heard of the 5-3-2 rule? It may help you in deciding what content to post and what kinds of content to post. The rule was proposed by TA McCann from Gist.com and is a rather simple, and genius idea. Out of 10 social media... (Read More)

What do you think the most important part of a tweet is: the text, the picture, the hashtag or the link? If you picked the picture you're spot on. While things like hashtags and text are important, the picture is what is going to get your tweet... (Read More)

More than likely your business is on social media. Hopefully you know why, but maybe you just know you should be doing it and that's why you are. If that’s the case you should still be glad that you're on social media because it has enormous... (Read More)

With the recent surge in technological advancements that have helped make our day-to-day lives easier, our dependence on technology grows. These technologies help us do things with greater efficiency, even when it comes to social media. So it’s... (Read More)