With 2016 winding down, we're looking ahead to the 2017 social media landscape. Some things are sure to remain the same — Facebook isn't going anywhere — but we see a few changes on the horizon. Here are a few of our predictions for the coming... (Read More)

Donald Trump predicted the 2016 presidential election would be "Brexit-plus-plus-plus." In the aftermath of Tuesday's political earthquake — which reverberated across social media with real-time shock and awe — the comparison from the... (Read More)

Savoring a freshly installed flat screen and catered party for the Super Bowl, snorkeling the brilliant coral reef in Cozumel, Mexico or watching Steph Curry battle LeBron James in person during the NBA Finals. Gift cards these ain't. Instead... (Read More)

Twitter and Trump. It’s hard in 2016 to imagine one without the other. And just as the New York City business mogul-turned-GOP presidential nominee has upended the 2016 election, Donald Trump’s temerity in tweet storms has rocked political... (Read More)

Life online is constantly changing, and the most successful businesses evolve. While your marketing strategy may be working today, it might not be as effective six months, two years or ten years from now. The key to longevity is your ability to... (Read More)

Facebook has recently made another set of changes to your newsfeed, cracking down on clickbait and prioritizing content from friends and family. These changes aren’t bad things – but they can make it harder, once again, to get your information... (Read More)

Come on, do businesses really need a blog? It's a lot of work, right? And there are so many other things you could be doing to bring revenue into the business. Do blogs matter? Are they worth the time that it takes to write 400 words for some... (Read More)

Making quality sales calls and meeting new people is something I enjoy. I love learning about people on a personal and professional level. Because of my basketball history and background, the conversation often turns to hoops . . . or in this case... (Read More)

You see all of the trends and tips out there for online marketing, and you might start to feel overwhelmed. You want to be better at utilizing these tools, but there's time and budget restraints. Why can't you just get a quick checklist to follow... (Read More)

Losing respect — and potential customers — is frighteningly easy online. Sadly, unprofessional content and pages are all too common on social media. Imagine showing up to an interview only half dressed. How inappropriate and unprofessional... (Read More)