In spite of the popular belief that Instagram is purely a visual platform for marketers, influencers and consumers, the caption you create for a post can have a tremendous impact on your engagement rates. Here are some of the most common captioning... (Read More)
What if you could give your SEO a boost, reach new audiences and expand your authority – all at once, using something you already have?
That’s the power of repurposing your content.
Content creation takes time. Because time is always a... (Read More)
According to HootSuite research, there are more than 30 million company pages on LinkedIn. This is undoubtedly an impressive figure, except for the fact that many companies fail to fully optimize their pages in ways that will generate more traffic... (Read More)
Here's a bold prediction. Even if you stumble across this post in the year 2040, it's likely SEO will still be a deciding factor in your company's success. Sure, the world will look like a different place, but the ability to put content related to... (Read More)
Whether you're in your 20s or 50s, crafting social media posts and other marketing messages for a Generation Z audience can be pretty complicated. As the first generation born and raised during the height of the Internet's popularity (whereas many... (Read More)
All too often, marketers overlook minor but nevertheless important segments of their target audience without even realizing it. For instance, if you sell informational products only in text form, how could someone who is blind access your... (Read More)
Although Facebook, Inc. owns Instagram, there are quite a few differences between the two popular social platforms when it comes to marketing strategies. While you can certainly test marketing campaigns on either platforms (or both, simultaneously)... (Read More)
If your brand has been treating short stories on Facebook, Instagram and SnapChat just like regular posts — or you're not using the short stories feature much at all — then you could be missing out on valuable opportunities to engage your... (Read More)
Whether you're new to landing page development or a seasoned pro, there's always room to grow your skills as a marketer. Here are some common mistakes people make with landing pages that could be killing conversions:
TMI! Online visitors have... (Read More)