With over 500 million tweets sent every day, Twitter is a powerful and popular platform for businesses to get their message out. But how do you make sure your tweets are effective in conveying what your business is all about - and engaging with your... (Read More)
Do businesses really still need a blog?
The answer is an absolute yes. Blogs are still a great way to connect with readers, engage them in your product and information, and get them curious. In this digital world, content marketing is playing a... (Read More)
Social media is a valuable marketing tool that should be used by all businesses, and franchises are no exception. In today's world, it's more important than ever to have a strong online presence and social media is the best way to get your business... (Read More)
Social media requires a range of skills: writing, SEO, analytics, project management and image creation.
Of all of these, writing is really the key to social media success. Great copy is what sparks dialogue, inspires sharing and drives... (Read More)
Millennials and Gen Z have tons of buying power, but they are known for being difficult to reach. There are countless failed attempts of companies trying to reach these younger demographics. Unfortunately, these groups can smell an artificial sales... (Read More)
What’s the secret to building your own business? The short answer is there is no magic bullet. Rather success (or failure) hinges on numerous factors.
But maybe you've already done a lot of the commonly-suggested tips. You’ve done your... (Read More)
Brand is king in the digital era. We interact with brands on social media, search algorithms match us with brands they believe we'll buy, and on the most intimate level, some of us are encouraged to come up with a "personal brand" to further our... (Read More)
Think back for a second. Remember when your company's website went live for the first time? If you're old enough to have been working at the time, you'll recall a mix of fear, excitement and relief when all that hard work finally came to fruition in... (Read More)
You've created a quality Facebook page and amassed a large following. Yet your posts continue to experience little to no engagement. It's a common issue. Here are some reasons why — and what you can do about it:
Your posts are boring
Sorry... (Read More)