Making quality sales calls and meeting new people is something I enjoy. I love learning about people on a personal and professional level. Because of my basketball history and background, the conversation often turns to hoops . . . or in this case... (Read More)
You see all of the trends and tips out there for online marketing, and you might start to feel overwhelmed. You want to be better at utilizing these tools, but there's time and budget restraints. Why can't you just get a quick checklist to follow... (Read More)
Losing respect — and potential customers — is frighteningly easy online. Sadly, unprofessional content and pages are all too common on social media.
Imagine showing up to an interview only half dressed. How inappropriate and unprofessional... (Read More)
A bigger audience is always better when it comes to social media, right?
Turns out, that may not always be the case! By targeting who sees your posts, you may actually be able to increase your engagement. Facebook's targeting feature allows you... (Read More)
Desktop is dead.
Well, not really, but desktops have officially dropped to the second most popular way to view a website. And like a popular fictional Nascar driver said, “If you’re not first, you’re last!”
What’s in first? Mobile... (Read More)
When it comes to email marketing, it's all about the open rate. You can't get your message across if no one reads it!
And the biggest factor in getting people to open your email is the subject line. This is the first impression your audience will... (Read More)
Ever heard of a ban on business cards? As the Chief Marketing Officer at Social5, that's exactly what I've done within our company. Old-school business cards are officially off limits for any Social5 employee. Why? Because paper business cards are... (Read More)
Crafting engaging emails for customers can often feel like a wonderland of unknowable data. When is the right time to send? How long should it be? Does anyone actually read the messages you create? Knowing the answers to those questions can help you... (Read More)
We've had a great month at Social5 University! We've touched on topics ranging from blogging strategies for businesses to website hints for increasing your online visibility.
Because you have a business to run, we know that attending S5U can be a... (Read More)