Each social media channel allows a customized profile, banner or background image. If you’re not using branded imagery, you’re missing out on a powerful way to magnify your brand. Bad imagery – that’s improperly sized, of poor quality or... (Read More)

What if you could give your SEO a boost, reach new audiences and expand your authority – all at once, using something you already have? That’s the power of repurposing your content. Content creation takes time. Since time is always a... (Read More)

Google “social media tips,” and you’ll find a lot of valuable information about how to be successful in social media. Things like tailoring your content to each platform (no cat videos on LinkedIn, please!), posting consistently and responding... (Read More)

Social media requires a range of skills: writing, SEO, analytics, project management and image creation. Of all of these, writing is really the key to social media success. Great copy is what sparks dialogue, inspires sharing and drives... (Read More)

When was the last time you reviewed your social media strategy? Do you even have a strategy? Or have you been posting just to post, inconsistently, without any sort of plan? All good marketing starts with a plan. If you don't have one, you... (Read More)

You’ve probably been hearing a lot about Periscope lately. It’s taken the online world by storm. The gist of it is, if you’ve got a smartphone, Internet access and an app, you can broadcast live video to the world. Just point your phone at... (Read More)

Crafting together the perfect email to send to your large list of subscribers can be intimidating. Saying just the right thing, making it look perfect and everything in between takes a lot of work and it can be frustrating when your open rate is... (Read More)

You’ve got an event coming up, and you want to fill every seat. How do you throw a champagne event on a beer budget? With social media! Here’s how.  Have a unique, event-specific hashtag. The key here is to research it first. You... (Read More)

We hear a lot about the negative effects of social media—information overload, more time online and less time face-to-face, smartphone addiction, millennials with no social skills, etc. What about the positive benefits? Social media isn’t... (Read More)