Did you know that many of the most successful Super Bowl commercials of all time have featured animals? There's a good reason for that. In our pet-centric society, animals have a way of eliciting a positive emotional reaction in people. In fact, a... (Read More)

When you combine forces, you become stronger than the sum of your parts. This is especially true when it comes to email marketing and social media marketing. We’re all doing both, so it makes sense to integrate them. And the good news is that it's... (Read More)

As a small business marketer, you have a full plate every day. Your to-do list keeps getting longer. Thankfully, automating your social media takes a bit of weight off your shoulders. It ensures that you’re sharing content consistently, staying... (Read More)

Do you want to increase the number of leads and conversions on your website? Landing pages can help, but they won’t necessarily generate solid leads or conversions unless they have the right design elements. Be sure to abide by the following... (Read More)

Mistakes. We all make them. Luckily Facebook graciously gives us the chance to fix them on our posts with the edit feature. Correct that bad spelling. Replace that inappropriate word. Update that link that went to the wrong... (Read More)

Content is one of your most precious assets. It’s what brings traffic to your website. It’s what compels visitors to take action once they’ve arrived. It’s what entices one-time customers to become repeat clients. Since it is such a... (Read More)

With 2016 winding down, we're looking ahead to the 2017 social media landscape. Some things are sure to remain the same — Facebook isn't going anywhere — but we see a few changes on the horizon. Here are a few of our predictions for the coming... (Read More)

Donald Trump predicted the 2016 presidential election would be "Brexit-plus-plus-plus." In the aftermath of Tuesday's political earthquake — which reverberated across social media with real-time shock and awe — the comparison from the... (Read More)

Savoring a freshly installed flat screen and catered party for the Super Bowl, snorkeling the brilliant coral reef in Cozumel, Mexico or watching Steph Curry battle LeBron James in person during the NBA Finals. Gift cards these ain't. Instead... (Read More)