What’s the secret to building your own business? The short answer is there is no magic bullet. Rather success (or failure) hinges on numerous factors. But maybe you've already done a lot of the commonly-suggested tips. You’ve done your... (Read More)

Brand is king in the digital era. We interact with brands on social media, search algorithms match us with brands they believe we'll buy, and on the most intimate level, some of us are encouraged to come up with a "personal brand" to further our... (Read More)

Think back for a second. Remember when your company's website went live for the first time? If you're old enough to have been working at the time, you'll recall a mix of fear, excitement and relief when all that hard work finally came to fruition in... (Read More)

You've created a quality Facebook page and amassed a large following. Yet your posts continue to experience little to no engagement. It's a common issue. Here are some reasons why — and what you can do about it: Your posts are boring Sorry... (Read More)

Digital first impressions are everything. In fact, with your company's web presence, you only have a literal split second before people make all sorts of critical judgments about your brand. Researchers claim It takes less than two-tenths of a... (Read More)

If you are a business owner, then you know how important marketing is for business growth. And since you are reading this blog, you understand the role online marketing plays. Being aware of some online marketing pitfalls will save you time and... (Read More)

As the digital marketing landscape shifts, brands are looking for new ways to reach consumers and generate sales. But it's not just about advertising on social media or paying for clicks. If you're interested in developing a long-term, mutually... (Read More)

Let's see if any of this sounds familiar: your content team has just written the most amazing blog post. It's been published on your site and promoted via social media. But, alas, nobody is reading your blog post. | If this has happened to you... (Read More)

Most business owners recognize the importance of social media in their online marketing plan, but often, they don’t have the time or the resources to conquer them all. Here's a quick cheat sheet to help you: Facebook. Every business should be... (Read More)