When it comes to email marketing, it's all about the open rate. You can't get your message across if no one reads it! And the biggest factor in getting people to open your email is the subject line. This is the first impression your audience will... (Read More)

Ever heard of a ban on business cards? As the Chief Marketing Officer at Social5, that's exactly what I've done within our company. Old-school business cards are officially off limits for any Social5 employee. Why? Because paper business cards are... (Read More)

Crafting engaging emails for customers can often feel like a wonderland of unknowable data. When is the right time to send? How long should it be? Does anyone actually read the messages you create? Knowing the answers to those questions can help you... (Read More)

We've had a great month at Social5 University! We've touched on topics ranging from blogging strategies for businesses to website hints for increasing your online visibility. Because you have a business to run, we know that attending S5U can be a... (Read More)

It’s the secret sauce for savvy marketers. And yet, the impact of Facebook advertising may be underestimated by businesses, according to data released today by Social5 Research and Development. Why? Because businesses that invest in... (Read More)

Ever thought of the IRS as being socially savvy? Although it may be a stretch for a government agency that hasn't posted on Facebook — well, ever — there are some lessons we can learn from the way the Internal Revenue Service is connecting with... (Read More)

Has Twitter left you dazed and confused? Are you perplexed by how to engage with potential customers in 140 characters? We’ve got 5 strategies that you can implement right away to add a heap of high-quality followers to your Twitter... (Read More)

There’s no mistaking this trend line. The number of businesses paying for Facebook advertising surged by an astounding 50% last year as brands turn to paid placement to better compete on the world’s most-popular social channel, according to... (Read More)

If you’re a small business owner, social media is a must these days. It’s an ideal way to have meaningful conversations with customers that go beyond transactions into long-lasting relationships. But what if you’re an introvert and social... (Read More)