Twitter and Trump. It’s hard in 2016 to imagine one without the other. And just as the New York City business mogul-turned-GOP presidential nominee has upended the 2016 election, Donald Trump’s temerity in tweet storms has rocked political... (Read More)

Life online is constantly changing, and the most successful businesses evolve. While your marketing strategy may be working today, it might not be as effective six months, two years or ten years from now. The key to longevity is your ability to... (Read More)

Facebook has recently made another set of changes to your newsfeed, cracking down on clickbait and prioritizing content from friends and family. These changes aren’t bad things – but they can make it harder, once again, to get your information... (Read More)

Come on, do businesses really need a blog? It's a lot of work, right? And there are so many other things you could be doing to bring revenue into the business. Do blogs matter? Are they worth the time that it takes to write 400 words for some... (Read More)

Making quality sales calls and meeting new people is something I enjoy. I love learning about people on a personal and professional level. Because of my basketball history and background, the conversation often turns to hoops . . . or in this case... (Read More)

You see all of the trends and tips out there for online marketing, and you might start to feel overwhelmed. You want to be better at utilizing these tools, but there's time and budget restraints. Why can't you just get a quick checklist to follow... (Read More)

Losing respect — and potential customers — is frighteningly easy online. Sadly, unprofessional content and pages are all too common on social media. Imagine showing up to an interview only half dressed. How inappropriate and unprofessional... (Read More)

A bigger audience is always better when it comes to social media, right? Turns out, that may not always be the case! By targeting who sees your posts, you may actually be able to increase your engagement. Facebook's targeting feature allows you... (Read More)

Desktop is dead. Well, not really, but desktops have officially dropped to the second most popular way to view a website. And like a popular fictional Nascar driver said, “If you’re not first, you’re last!” What’s in first? Mobile... (Read More)