The reason animals garner higher engagement rates is simple: just about everyone loves animals. They help us connect with our humanity, and help us feel a little better on a rough day. Just like your dog is ecstatic to greet you when you get home after a long day, a cute puppy pic can cut through the clutter of your news feed.
So how do you incorporate animals into your social strategy? You don’t have to hire an animal pitchman for your company or adopt a mascot. Something as simple as a cute animal photo with a caption like “A little something to brighten your day!” can work wonderfully.
And don’t be afraid to add a personal touch. Posting a photo of your own pet shows off your human side and can allow customers to connect. You never know which potential client also harbors a deep and abiding affection for French bulldogs, or who might be a volunteer with the local animal shelter. Talking about your shared interest in animals can be a great ice breaker.
So give it a try. Post an animal pic and see if you get a spike in engagement from your followers. We’re betting you will! And if you can’t get enough posts featuring furry friends, be sure to check out some of the social media channels developed exclusively for pet photo sharing like Petigram.
And if you need a smile, be sure to check out this post that made a splash around our office. It shows how our furry friends keep cool during the Dog Days of Summer!
