Most people don’t think much about their website’s contact page. It’s just a form, right? Maybe a phone number. Maybe a map.
But here’s the truth: if your contact page doesn’t work—or if it doesn’t feel easy and inviting—you’re losing leads.
People Are Looking for the Easiest Option
When someone’s ready to reach out, they’re already most of the way there. Don’t make it harder than it has to be.
- Don’t hide your phone number.
- Don’t make the form too long.
- Don’t ask for things you don’t need.
Just give people a clear way to get in touch, with options that match how they like to communicate.
Some people want to call. Others prefer email. Some just want to fill out a form and move on. Make sure you cover all three.
A Broken Form Means Lost Business
You’d be surprised how often this happens.
A form gets disconnected from the email inbox. Or it never had a thank you page. Or worse—it goes nowhere. You might never even know someone tried to contact you.
That’s why part of our web design process at Social5 includes testing every form. Every automation. Every email.
Because one missed message could be a missed opportunity.
Build Trust with Simple Details
Little things matter.
- Add a photo of your storefront or team.
- Include your business hours.
- Mention how quickly you respond.
It’s not just about information—it’s about showing that you’re real, reachable, and ready to help.
Good Contact Pages Help SEO Too
A complete contact page with your business address, city, and zip code helps search engines confirm your location. That’s great for local SEO.
Especially if your info matches what’s listed in online directories.
Google looks for consistency. A good contact page is one more piece of that puzzle.
Mobile-Friendly Is Non-Negotiable
People are checking your site on their phones. If your phone number isn’t clickable, or your form doesn’t resize well, it’s a problem.
Everything should be easy to use on a small screen. No pinching. No endless scrolling. Just a clean, simple experience.
It’s Not Just for Leads
Your contact page can also help with support questions, quote requests, partnership inquiries, and more. Consider forms, surveys, and dynamic elements to surprise people who come to your Contact Us page.
Think beyond just “get in touch.” What do people ask about? What would make it easier for them to start a conversation?
What We Recommend
At Social5, we build contact pages that actually work. If you are looking for website design services you can rely on,
- Clean layout
- Short form (name, email, message)
- Clickable phone and email
- Embedded map (if relevant)
- Confirmation message or thank-you page
- Testing to make sure everything works
We also set up automations so you can send instant replies. That way, people know you got their message—even if you can’t respond right away.
Don’t Let a Bad Contact Page Hold You Back
You don’t need something fancy. You just need something that works. If your current page is clunky, confusing, or incomplete, it might be time for a refresh. We can help.
Sometimes the smallest fixes make the biggest difference. And in 2025, a solid contact page isn’t optional—it’s expected. Don’t be the outlier while your competitors blow your contact page out of the water!
Make It Mobile-Friendly
More people browse websites from their phones than from desktops. If your contact page is hard to use on a small screen, you’re likely losing potential leads. Make sure everything resizes properly, loads quickly, and that forms are easy to fill out with just a thumb.
Consider adding click-to-call buttons or links that open directly into maps or messaging apps. These little conveniences go a long way, especially for local businesses hoping to connect with people on the move.
While you’re optimizing for mobile, take a quick look at how your contact page appears on different devices. A little testing can uncover layout issues or form bugs that might be costing you business without you even realizing it.
A working contact page should also include some form of automation. Even something simple—like sending a confirmation email—can reassure users that their message was received. Tools like HighLevel can help with this.
Ultimately, your contact page should remove friction. Fewer clicks. Less confusion. More clarity. When someone wants to reach you, don’t make them think twice about how to do it.
