When it comes to email marketing, it’s all about the open rate. You can’t get your message across if no one reads it!
And the biggest factor in getting people to open your email is the subject line. This is the first impression your audience will get of your email, so it’s important to look good! With that in mind, here are some quick tips:
Keep it short and sweet
Try to be as concise as possible when crafting your subject line. Less than 50 characters is the industry standard, but less than 30 is even better. This will allow your entire subject line to fit on a mobile phone screen. Don’t be afraid to have fun! Play around with one-word subject lines and see what you can come up with.
Stay on topic
Make sure that your subject line relates to your email. A misleading subject line could subject you to prosecution or fines under CAN-SPAM laws. And no one likes false promises, so even if you don’t get in trouble with the law, you may end up on the dreaded “unsubscribed list.”
Make it personable
Your audience wants to feel like you are talking directly to THEM. Make sure your subject line — and your entire email — doesn’t sound like a robot. Use a friendly voice and avoid jargon or “sell, sell, sell”-type language. Remember, there’s a person on the other end, not just a wallet.
Show how you can help
An email titled, “Increase your sales by 50%” is going to be more interesting than an email titled, “Tips to Increase Sales.” Don’t be afraid to give specific details about what the email contains.
Crafting the perfect subject line can be tricky, but if you put in a little time and effort, the rewards — and your open rate — could be huge! It’s worth it to put a little more thought into your subject line so you make a great first impression.
