Is there a shortcut to online marketing? Lots of people have invested in spammy ways to market an online business. The reality is you’ll need to pony up some credible content, so the no-nonsense detectors won’t send your marketing plan down a costly dead-end detour.
The most important strategies in SEO optimization do not involve buying low-quality back links, spammy online ads, or using the “whiz” kid down the block to reprogram your website. Quality content is the key. That’s why you should be aware of a major pitfall in SEO marketing.
Don’t engage in content scraping. If you’re not familiar with that term, it describes uploading the same website content across multiple websites. The idea is simple. Copy your site’s wording and graphics and then reproduce your webpages under a different web domain. Guess what? Google will know what you did and you’ll get a slap down sooner or later, depending on how audacious your efforts prove to be.
Now keep in mind Google, with a management team smart enough to garner financial backing from Uncle Sam for the world’s first flying wind turbine, also knows how to rank quality content.
The company’s algorithms are perfectly up to the task of deciphering between content like a genuine news report about flying wind turbines and a spammy website with straw-like filler that’s not even suitable to feed to the proverbial pigs. You’ve probably clicked on a link like that and I doubt you stuck around to read the message. People will share links about flying wind turbines, but sharing spam won’t garner you acclaim with your prospects.
The take-home lesson is simple: Don’t share stale junk. If you’re not a writer, find one. Dish up compelling content and you’ll have mastered one of the most important lessons in SEO marketing.
