A picture is worth a thousands words, right? Well, a photo could actually be worth a thousand “likes” or “favorites” too.
Incorporating quality pictures in your social media strategy is crucial. With visual platforms such as Pinterest and Instagram being top social media sites, it’s important to make sure that all of your content includes some sort of image.
Using images is a great way to show your customers who you are. Introduce your team, products and services online so customers are more familiar with you when they decide to buy. If you hire a new sales rep, share it online! If you add a new product, let your customers see it! Build trust with them before they even walk into your store and they will be more likely to make a purchase.
You want these photos to represent your business, so make sure they are high quality. There are many stock photo sites that offer a wide range of quality images. You can also take photos on your own, even with your iPhone or tablet. There are many tutorials online that explain lighting and editing, and will even recommend apps to help you perfect your photos.
If you are using good, quality photos on your social media platforms, you can boost your page’s likes or favorites by 53%. If you are looking to generate more engagement with your followers, this is a great way to do it!
