When was the last time your smartphone left your side? If you are like many users, you may not remember.
A recent survey shows that 25 percent of smartphone users ages 18-44 can’t remember the last time their phone was out of arms reach. And a whopping 63 percent are only away from their phone for an hour each day. Whether weekday or weekend, smartphones have become an enduring facet of everyday life.
Those stats are completely changing the way consumers do business. It means you can reach people almost any time, because chances are, those smartphone users are connected to the web in some way almost all day.
But just because they are connected all the time doesn’t mean they are actually available. It’s important to be strategic in reaching out, so you can make a real connection with your customer.
