We’re generally past the era where we need to convince a brand that an online presence is necessary for a successfully growing business. Typically, you’ve seen the evidence first-hand, and take the baby steps toward evolving that presence into the digital space.
If you’re working your way from baby steps to small strides, we can help. Here are 5 ways to enhance your business and increase your digital presence:
1. Learn how to ‘mobilize’
Is your site optimized and formatted to be mobile-friendly? With the increase in mobile consumerism, don’t miss this train. Ensure the functionality of your site is on target both on a desktop and on a mobile device.
2. SEO
A fabulous website does not automatically ensure you raging success without SEO. Search engine optimization (SEO) is a collection of techniques that help sites achieve strong search engine rankings through Google, Yahoo, and other search engines. You want to be seen? Ensure your brand comes up on the first page of a Google search. Good SEO will give you that opportunity.
3. RSS Feeds
Adding a RSS (a format to deliver regularly changing website content) feed option to your website can allow your consumers and your community to stay on top of the latest information from your organization. This option enhances repeat traffic and keeps your customers up to date.
4. Understand your analytics
Do you know where your website traffic comes from and what your visitors do once they land on your page? Do you know how long they stick around and what they’re viewing most? Google analytics can give you every detail you need, and then some. Get comfortable with this data and you can begin to maximize your content to feed your audience what they’re looking for.
5. Pay-per-click
Pay-per-click is where businesses pay to achieve high position in a sponsored link section of consumer searches. You will find that costs for placement vary because you can usually bid on a per-click cost to achieve higher positions. Want to drive traffic to your site? Consider paying for it.
