With so much of the Internet's content now focused on imagery, what are some SEO strategies for ensuring your website will be noticed by your target audience? First off, remember that behind every image is a snipped of HTML code. You may not see... (Read More)

Before you hit the ignition switch on your SEO, remember to aim for a finely tuned SEO engine, one which leaves your competition wondering how your website rankings rose so quickly to page one of the search results. You do not need to create the... (Read More)

Warm weather has arrived across the U.S. and it's time to clear the clutter. Why not spruce up your social media strategy, too? It's all too easy for your social marketing content to turn stale. So how do you get your company's message across... (Read More)

Is there a shortcut to online marketing? Lots of people have invested in spammy ways to market an online business. The reality is you'll need to pony up some credible content, so the no-nonsense detectors won't send your marketing plan down a costly... (Read More)

So, you practice social media? Great, but do you have a policy, too? It's time to face the facts. Today, with the prevalence of social media in the corporate world, nearly every business is affected by it in some form. So, here are three... (Read More)

Word-of-mouth reviews from customers used to be the dominant currency of public relations. With the emergence of the Internet and social media, the landscape has changed. Consumers now turn to sites like Yelp. All too often vocal patrons aren't a... (Read More)

Expect to see the Sunday paper getting a little thinner in 2013. Marketing dollars that once paid for traditional offline advertising are feeling the squeeze from an increasing surge in social marketing. A recent survey of 500 marketing and media... (Read More)

When compared to a billion Facebook users, LinkedIn would appear a much less influential contender in the social-media lineup. Yet, executives and middle-management professionals often find this networking portal a valuable tool for growing a... (Read More)

Nothing replaces that physical handshake, even though these days, virtually everyone's connecting on Facebook and other social media platforms. Still, collecting digital relationships is not so different from that stack of business cards you once... (Read More)