For small companies wanting to boost their website rankings, their owners know they need to produce a steady stream of content. But let’s face it: Life happens, and the best-laid plans to pu
mp up your website marketing leaves you feeling drained. When your energy level hits a dead end, website content languishes, and rankings decline over time.
You may have heard of orphaned webpages that have no link connecting that page to another one. Without an external link, a search bot cannot index the page. Well, there’s also such a thing as orphaned blogs, too. It happens when an overworked business owner vows to get around to writing that next blog tomorrow. Those who’ve done a lot of web surfing know that rarely happens. There’s enough stale blog content out there to rival those mounds of stale Twinkies everyone scarfed up last year. Hey, if Twinkies can be refreshed, so can your content!
But, you say, you’ve got a business to run, and you’re right. Those legions of small-business owners who dislike spinning words really should be more focused on business operations. After all, didn’t you buy a content package already? Here’s the rub: Who wants stale bread? Yesterday’s news usually proves about as exciting as a bowl of soggy cereal. There’s a solution for entrepreneurs who would rather be pushing the business numbers higher than spending time spinning blog copy. Recycle your content.
Let’s say you sell bicycles. You wrote a blog a year ago about that new-fangled racing cycle and it drew a few comments, but since then that bicycle model has been replaced with a new improved version. What to do? Update that blog post with fresher news. If you’re well organized, you could probably run through a half-dozen posts or more in a half hour, adding a new photo, or a bit of news. Don’t forget to put in a fresh shot of humor and then move on to the next one.
However, if you’re already pulling your hair out with to-do list frustration, an SEO professional can give that content a fresh re-do and even throw in some new, original content specifically tailored to your business. It’s no muss, no fuss, and now you can get back to running your business.
