Every website needs great content and a lot of it on every page in order to rank well on search engines and provide value to visitors. An important part of making this content successful is the font you use for the body text as well as your headlines. If you choose the right font, you can increase the likelihood that your target audience will read your content and follow through on a call to action. If you use the wrong font, you will make it hard for your audience to read your content and they will likely leave your website in seconds.
So, how exactly can you make sure you select the right font and keep your audience hooked? Follow these tips to ensure you won’t make a mistake:
Use a standard font: A majority of the problems with website fonts can be avoided if you select a standard typeface such as Times New Roman, Helvetica, Arial, Tahoma, Verdana, Cambria or Calibri. There are many other fonts that are similar to these as well. Whichever one of these you select, make sure it is one that your audience is used to seeing all over the internet.
Select the right font color: While you may think that light blue or hot pink font is appealing and possibly a great fit for your brand, it will be hard for your readers to see. A black font is typically the best color to choose and for good reason. Black is used by more than 90% of websites because it is the easiest to read.
Choose a legible font: When selecting a font, make sure it is completely legible. Some fonts will have fancy styles for certain letters and this may make it more difficult to read. Instead, use a font where every letter is easy to see without guessing.
Use an appropriate font size: There are many articles written on font size and some advocate for a smaller typeface and others say it’s best to use a larger one. It is usually best to not have your font smaller than 12 pt and no larger than 16 pt. The size you choose within this range depends on your audience and what they expect to see. If you are not sure, test out the size within this range that looks the best to you and stick with it for at least two weeks. Then, switch to a different size and see if your analytics changed. This will help you to compare and determine the correct size.
As you can see, selecting a font is a work of art. You need to know all of the right tips and tricks to select the ones that will be the best fit. Following the tips above will help ensure your fonts are legible and attractive to your audience.
Which fonts do you use on your website? Let us know by leaving a comment.
