What do you think the most important part of a tweet is: the text, the picture, the hashtag or the link? If you picked the picture you’re spot on. While things like hashtags and text are important, the picture is what is going to get your tweet noticed.
It makes sense if you think about it. What catches your attention? The picture! If you have a beautiful picture showing off your product, service or company, people are going to pay attention! It also helps break up all the text-only tweets as they scroll through, catching a potential customer’s eye.
According to SHIFT, users engage at a rate 5X higher when a photo is included. They also found that users retweeted and replied to tweets 2X more when images were included. Pretty impressive numbers? By adding a few pictures to your Twitter feed, you’ll start seeing those analytics soar.
The next time you go to write those 140 characters, make sure you include 22 characters for a picture that will grab your followers attention. It just might land you an elusive sale.
