Unfortunately, there isn’t really one thing that you can do to be a good online marketer — there are many. You have to know your audience, you have to be watching the trends and you have to be able to problem solve. And that’s just scratching the surface. One thing you can do, however, is to look to see what your competitors are doing.
Looking at your competitor’s social media, email marketing, websites and other online marketing tools can give you an idea of what you are doing well and what you can do better. Take each one of your competitors and run a SWOT analysis on all of their sites and efforts. Then evaluate yourself and make sure you are being honest.
Compare your analysis to the competitors. What are you doing better than them? In what areas can you improve?
This analysis and these questions are topics to explore at least twice a year. Keep an eye on your competition’s online marketing and if they change something, do the analysis again! You never know what you’ll discover by running a simple analysis.
