Are you reading this on a computer, or a mobile device?
A few years ago, the answer would definitely have been a PC. But tablets and smartphones have taken over the tech marketplace, and in 2014 more people accessed the Internet via a mobile device than on a computer. That trend is only expected to continue, as people look for more ways to be connected while on the go. Social and mobile marketing are changing the way we do business, and the trend will make “connectivity” one of the buzzwords of 2015.
Why the change? Well, there are several factors at work. For one thing, smart phone penetration is coming to a saturation point, which brings prices down. North America alone has an estimated 200 million smart phones in active use! That should cause smart phone prices to fall, making them more affordable to just about everyone. And with 3G and 4G network coverage — as well the number of wifi hotspots — increasing all the time, using a mobile device to access content online is becoming easier every day.
Now that’s all very interesting, but why should you care? Because mobile technology is going to cause a huge shift in the way people do business. People are going to look up and interact with your business on their phone or tablet, and that means you need to be ready to DO business on a phone or tablet.
Sound intimidating? Don’t sweat, we’ve got you covered. Our mobile suite includes your very own mobile site, built with adaptive code that shows up perfectly on any device. It’s also got an awesome email capture tool you can install like an app on your mobile, so you can collect contact info on the go. Add in our content packages delivering fresh, relatable content to your social media channels and our “mCard” digital business card, and you are set.
Cataclysmic shifts in technology can be scary, but with the right tools, you can conquer the digital age. Let us help!
