Whether you're in your 20s or 50s, crafting social media posts and other marketing messages for a Generation Z audience can be pretty complicated. As the first generation born and raised during the height of the Internet's popularity (whereas many... (Read More)
All too often, marketers overlook minor but nevertheless important segments of their target audience without even realizing it. For instance, if you sell informational products only in text form, how could someone who is blind access your... (Read More)
Although Facebook, Inc. owns Instagram, there are quite a few differences between the two popular social platforms when it comes to marketing strategies. While you can certainly test marketing campaigns on either platforms (or both, simultaneously)... (Read More)
If your brand has been treating short stories on Facebook, Instagram and SnapChat just like regular posts — or you're not using the short stories feature much at all — then you could be missing out on valuable opportunities to engage your... (Read More)
Whether you're new to landing page development or a seasoned pro, there's always room to grow your skills as a marketer. Here are some common mistakes people make with landing pages that could be killing conversions:
TMI! Online visitors have... (Read More)
Search engine optimization is perhaps one of the most important aspects of any brand's marketing campaign, yet many brands are so fixated on social media and influencers that they neglect the data-driven, search engine side of their marketing... (Read More)
The average attention span of an adult is shorter than ever, which makes it all the more challenging for social media marketers to capture their target audience's attention while they're swiftly scrolling through their newsfeeds.
To compete with... (Read More)
Most brands conduct thorough target audience research when they're first starting out, but not as many brands regularly check in with their target audience to see if consumer preferences and motivations have changed.
Even if you're a smaller... (Read More)
As if lightning-fast internet access, voice activated smart home technologies, and AI-run customer service weren't enough, there are several technological developments going on these days that could transform marketing and social media as we know... (Read More)
Have you ever considered how the word length of your blog posts can affect everything from your website's search engine rankings to the number of leads generated by your content marketing strategy? If you've ever wondered whether you should be... (Read More)