Do you put pay-per-click advertising and content marketing in two different buckets? You shouldn’t. These two strategies work beautifully together. PPC delivers targeted traffic to your website. Great content makes those visitors stick... (Read More)

As a business owner you've likely come to grips with the fact that your plate is full. You’d like to be everywhere, all the time, and you’d like to ensure that every aspect of your business receives the attention it needs. Needless to say... (Read More)

Crafting the perfect email to send to your large list of subscribers can be intimidating. Saying just the right thing, making it look perfect and everything in between takes a lot of work - and it can be frustrating when your open rate is low. Here... (Read More)

Every website needs great content and a lot of it on every page in order to rank well on search engines and provide value to visitors. An important part of making this content successful is the font you use for the body text as well as your... (Read More)

For those of you who manage a small business, you're likely experiencing many challenges as well as rewards. You get to provide a service or product that meets the needs for your local community and you can even help larger companies. You also may... (Read More)

Did you know that many of the most successful Super Bowl commercials of all time have featured animals? There's a good reason for that. In our pet-centric society, animals have a way of eliciting a positive emotional reaction in people. In fact, a... (Read More)

When you combine forces, you become stronger than the sum of your parts. This is especially true when it comes to email marketing and social media marketing. We’re all doing both, so it makes sense to integrate them. And the good news is that it's... (Read More)

As a small business marketer, you have a full plate every day. Your to-do list keeps getting longer. Thankfully, automating your social media takes a bit of weight off your shoulders. It ensures that you’re sharing content consistently, staying... (Read More)

Do you want to increase the number of leads and conversions on your website? Landing pages can help, but they won’t necessarily generate solid leads or conversions unless they have the right design elements. Be sure to abide by the following... (Read More)

Mistakes. We all make them. Luckily Facebook graciously gives us the chance to fix them on our posts with the edit feature. Correct that bad spelling. Replace that inappropriate word. Update that link that went to the wrong... (Read More)