Are you new in the marketing world? Have you noticed all the weird language and acronyms being thrown around? We’ve all been there! It's hard learning a new language and the language of marketing is always changing. Don't worry! We're here to... (Read More)

There are a lot of social media sites out there and it can be hard to keep up, even as a professional. Here's a breakdown of a few of the most popular social media platforms and what users do and say on them: Twitter: Looking at a new... (Read More)

A picture is worth a thousands words, right? Well, a photo could actually be worth a thousand "likes" or "favorites" too. Incorporating quality pictures in your social media strategy is crucial. With visual platforms such as Pinterest and... (Read More)

Unfortunately, there isn’t really one thing that you can do to be a good online marketer — there are many. You have to know your audience, you have to be watching the trends and you have to be able to problem solve. And that's just scratching... (Read More)

The countdown has begun for people to finally get their hands—more specifically wrists—on the Apple Watch. Thousands of people have already pre-ordered the new device and many more will line up outside of Apple Stores across the world. It is... (Read More)

Can you guess what the most underutilized online marketing tool is? It’s Email! The most ironic thing about it however, is that Email Marketing can be the most effective tool to get messages to your audience. This is especially true if you are... (Read More)

Marketing has come a long way. Instead of trying to be the loudest in the room and making sure you're screeching like a carnival barker, sending one message to the whole world, you can be where your target audience is and customize your message for... (Read More)

Losing respect — and potential customers — is frighteningly easy online. Sadly unprofessional content and pages are all too common on social media. Imagine showing up to an interview only half dressed, and how inappropriate and unprofessional... (Read More)

Twitter is its own animal in the social media world. It has its own schedule and needs. Here are some things you may not know about Twitter: An hour is a key time when it comes to Twitter. A tweet has a lifetime of about an hour. This is the... (Read More)

Small businesses know they need to be on social media, but often don't have a dedicated staffer who knows online marketing. All too often, it falls to a random person who has to figure things out as they go along! Clearly this isn't the best... (Read More)